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Digital snacking
Kraft, who manufacture the iconic Australian spread, Vegemite, have released a spin-off version of their yeast-based product. Kraft ran a competition to name their new cream cheese-vegemite blend, and...
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Brand message on a bottle
There’s no shortage of bath and body products made with organic ingredients or otherwise positioned as earth and human friendly. Hoping to stand out in that increasingly crowded marketplace, a new...
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Fancy a snog?
Hot on the heels of smoothies and juice bars, the latest US craze to hit our shores is frozen yogurt. Frozen yogurt is a healthy alternative to ice cream and has been popular in the US for quite some...
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Now you’re talking my language
In another brilliant move to recognise cultural differences, Pepsi has become “Pecsi” in the Mexican market (a big thanks to Robbie at Bauer Radio) – the cola is already called “Pecsi” in Argentina and...
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Another dimension… of absurdity
The other day, on the side of a bus, I saw an advert for a ‘5D cinema experience for the whole family’ at London’s Trocadero. First, I thought it was a 3D screening of The Fifth Element, which sounds...
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WHAT did you call me?
I love naming. It’s one of the best bits of my job as a writer. Whether it’s coming up with what to call a five-star spa or luxury hotel, or, most recently, a new dairy product and a retail venture...
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